So you took the time and got your business a website. Now what?
You want your website to be found online, right? What’s the point otherwise? Many companies turn to AdWords to help them in this, thinking their website is optimised and that they can now sit back and watch the leads come in. An AdWords strategy is great to have in place, but is it instant SEO? The short answer is no.
AdWords is a popular form of internet marketing.
To put it simply, it’s a paid-for placement above the search results. AdWords works on a Pay Per Click (PPC) basis where you pay every time someone clicks on your ad. From there it basically works like any other search result where visitors will be directed to your website. Simple, right? It’s still not a replacement for SEO.
SEO stands for Search Engine Optimisation. It is basically what it suggests; methods that you can put in place to make your website more “search engine friendly”. This pertains to the keywords, the structure, the copy (content is king) and a range of other aspects that have to be put in place. In short, it makes it easier for search engines, like Google, to find your website.
Best of all – it costs nothing. You don’t pay a cent for someone clicking on your link in the search results. With SEO, your visitors reach your website organically.
AdWords is not SEO, but the two do complement one another. In a world where competition is fierce for those coveted top search results, it’s important to cover all your bases. We therefore suggest having a mix of AdWords and SEO in place to make sure your website gets the maximum coverage. Contact Red Scooter today to talk about how you can get the most out of your website!
