When it comes to choosing which Social Media Platform to feature your brand on, it’s all about the demographics, target audience and the type of content which you would like to share, which is most often industry specific. All of these elements need to match.
When it comes to demographics, if you are looking to reach the younger, teen market Instagram and Tik Tok are the place to be. On Facebook and Instagram, you will reach the millennials and on YouTube you will reach a male dominant audience.
Then with regards to industry, we have broken it down into retail, media, financial services, health care and automotive:
- The retail industry works well on most platforms other than LinkedIn and Twitter. As these platforms aren’t well suited to price and product posts and don’t link well with online shopping.
- The media industry works well on all platforms other than Pinterest as it is not well suited to video content.
- The sport industry is not well suited to Pinterest and LinkedIn. As LinkedIn works best for professional content and Pinterest is better suited to aesthetic content.
- The financial services industry works well with platforms displaying more professional content, unlike Instagram and Pinterest.
- The health care industry works well on all platforms other than LinkedIn due to its cold corporate approach.
- The automotive industry is easy as it works on all platforms.
Not every business will fit into the mould, however this is our rough guide to get you on the right track when you feel stumped on which Social Media Platform will best suit your brand’s needs.
