Having an online presence that consists of quality product offerings and services are great tools for getting new customers. However, when it comes to helping new customers choose your business over your competition, your overall online reputation can be the deciding factor.
Continue reading to find out just how important your online reputation is for your business and how the expert team at Lion Marketing can help optimize your online presence!
A good online reputation benefits a business because it:
- Helps customers distinguish your business from competitors.
- Helps you attract & gain new customers.
- Mitigates the impact of negative reviews.
- Creates opportunities for growth.
As per a study conducted by ReviewTrackers, 93% of customers are influenced by online reviews – which highlights the importance of maintaining a positive online reputation. Put yourself in the consumers shoes for a second:
If a consumer is researching a restaurant to try out and they can choose between a 4.5 star-reviewed restaurant or a 2.5 star-reviewed restaurant, chances are they’ll go with the higher-rated restaurant if the prices are also within reason.
A Good Online Reputation Facilitates Engagement
Your business reputation helps customers determine how they choose to engage with your business, but having a good business reputation (both online & offline) determines whether or not they will engage with your brand in the first place. If you have a bad reputation, it will take more time and effort to persuade customers to engage with your brand – which can lead to extra costs being incurred.
A Good Online Reputation Plays into Word-of-Mouth Marketing
As a result of living in such an advanced time of digital media, customers are able to voice their opinions about brands and products via social media platforms, online customer review sites, and more. As a result, customers have a newfound sense of encouragement, ability, and convenience to voice their opinion about a business.
Customers are heavily impacted by reviews from their peers. A study conducted by ReviewTrackers shows 84% of people trust online reviews as much as they trust their friends!
Avoid the stress of creating and maintaining a positive online brand reputation by getting in touch with the team at Lion Marketing to elevate your business to new heights!
Contact us today via (011) 453 4297!
