Become an expert in enhancing the power of influencer marketing to maximize your social media marketing
Influencer partnerships have a huge impact on campaign success and what will resonate with fans, especially on more creative, visual platforms, as understanding the ins and outs of each. The right collaboration could give your brand a major boost – and if you are looking to get started with influencer marketing, Instagram recently shared some tips to help.
- Look into Customer Creativity
Brands should look to utilize UGC and influencer content through their campaigns to increase engagement and brand resonance. With so many people already posting content online, giving them a prompt to work with can be all it takes to get influential, useful branded material for your promotional efforts.
- Find Happy Customers and Share Their Stories
Brands should celebrate their happy customers, by utilising their stories to better connect, and communicate about their business.
Experimentation with brand messaging like this can help to determine what your strategy, should contain, whilst using the experience of real people can help to boost your brand presence on social platforms.
- Use Branded Content Ads
Make use of Facebook’s branded content ads to maximize that more personal, connective messaging.
Facebook and Instagram’s branded content ad is potentially the most effective ad format because it combines the resonance of influencer posts with the platform’s ad targeting tools, providing the authenticity of those more personal messages, with the focus of ads.
You can also add a call-to-action to these posts, making them more responsive, so you get the added credibility of the message coming from a person, as opposed to a brand handle, and the capacity to focus that messaging onto the most receptive audiences.
Give Lion Marketing a call on (011) 453 4297 for an effective Instagram Influencer marketing strategy that helps create a brand message that will resonate with your audience.
