When it comes to email marketing there are a few things to keep in mind to get the most out of it.
You don’t want to spam your target audience with content that is lengthy and boring. Keep your e-newsletter brief. Ensure your message gets right to the point with captivating content, exciting news or special offers. Create a matter of urgency with any promotional material. Place the most important portions of your message in the beginning of your email to grab attention and allow your target audience to read further. Well laid out content will help convert an opened email to a click to your website or a phone call to your business.
A powerful subject line is very important, as this is the first impression your audience will get when their emails download. Creating a short and captivating subject line will increase open rates 10-20 times more than subject lines that are not.
Send your emails to your target audience on a day where you will get the best response. Independent studies have shown the best rates were received on a Tuesday and Wednesday from 2-3 o’clock in the afternoon. Establish a timetable for your emails. Keep in mind to not spam your audience with too much promotional content that can potentially lead your audience to blocking your email address.
Allow your audience to unsubscribe from your email campaigns should they wish. Make your email performance trackable, this will allow you to monitor open rates, which subject lines work best and if you achieved the desired results. Using these basic tips will allow you to investigate where you can improve, what works and what doesn’t.
For sublime email marketing contact Lion Marketing today on 011 453 4297.
