Beginners Guide to Social Media for a Small Business

We have simplified the steps needed to become a master of social media for your brand. Here they are:

  1. For any social media campaign, you are going to want to do thorough research into your target audience, to know exactly who your audience is when planning online campaigns.
  • The next step would be to choose which social media platform best suits your brand, campaign and budget.
  • Choose the data that you will be using to measure your campaign. I.e. likes, comments, shares to measure the overall success of your campaigns once it reaches its end date.
  • Write up your social media plan.
  • Create content ahead of time so you are always prepared. It is advisable to prepare content a month in advance.
  • Above your content bank you can always post reactive content – so stay up to date with news and current affairs to keep your brand relevant and top of consumer’s minds.
  • Your content needs to be tailored specifically for each social media platform. This includes adjusting content sizes and copy – Links can’t be accessed via Instagram posts. Instead, adjust the caption to encourage users to visit the link in your bio.
  • Other than creating awesome content and posting, you need to manage your community and respond to your audience. This allows consumers to feel valued and are able to relate more with your business – increasing overall brand image and reputation.
  • No matter how much you think you may know your audience and strategy, it’s always important to pull monthly reports as the data may not be what you expected.
  1. Adjust your strategy based on the above-mentioned data. Compare your campaign results to previous months to get an idea of content favoured by your audience.

And there you have it, all the know-how a small business owner needs to get the best return on investment for their social media campaigns!

The team at Lion Marketing are seasoned veterans when it comes to maximising your brands online presence – get in touch today to find out more information about how we can take your brand to new heights via 011 453 4297.

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