The festive season can become a challenge for business owners. Extra planning needs to take place to attract customers and get them to engage with your brand amongst the madness of the holidays that takes place on social media.
Here are our top tips to keep in mind, to help your brand to standout from competitors:
- Know the current trends.
Statistics show that 64% of users search on their cell phone before heading to a store. Shopping online via mobile begins to rise over the festive season. Therefore, you need to ensure that all of your campaigns are optimized for mobile.
- Start early.
Statistics show that 27% of festive season shopping starts before the end of September. You should start early to engage with customers and retain them throughout the festive season. When starting early, ensure that your website and landing page correlates with your festive campaigns.
- Do an assessment of your past holiday strategies.
Through assessing previous years strategies, you can avoid failed strategies and use and further develop what has worked in the past.
- Plan your festive promotions.
Promotions help to attract new customers and build loyal relationships. Choose the type of promotions that best suit your brand. Here are just a few: discounts, free shipping, giveaways, buy one get one free and more!
- Utilize all available communication channels.
To get your promotion seen, you should use all avenues available to you. Such as: social media, email marketing and influencer marketing.
Lastly revise your results so that you can do even better with your festive marketing plan for next year!
