Billboards have been used as a form of advertising for many, but the new trend is 3D billboards.
3D billboards are essentially just LED lights or digital screens that trick the eye into thinking that the screen is 3-dimentional. Two images are displayed, showing two different perspectives, producing a 3-dimensional, real-life effect. It is an experience by all who view them.
Like a regular billboard, a 3D billboard creates awareness and reach a vast audience from varied demographics.
3D billboards do cost a pretty penny. The size of the billboard, the location, the time period that the billboard is displayed for and the scope of the project are all factored in.
To stay ahead, you need to keep up with the ever-changing marketing trends. A 3-dimensional billboard is attractive to the eye and retains an individual’s attention as it isn’t static and the illusion is gripping.
