In 2020 the world took a big leap into digitalization. This means marketing and communications had to do so too. With that comes new marketing trends for 2021! Let’s have a look at what’s to come.
- Influencer marketing
Influencer marketing isn’t slowing down and you don’t have to spend a fortune on it. Micro and Nano-influencers (<25k followers) have the highest engagement rate and offer great results for businesses.
Influencer marketing doesn’t only include influencer’s or key opinion leader’s social media channels. Instead, brands are now utilizing influencers in their own multichannel marketing campaigns.
- Video content
For 70% of B2B marketers, content creation is an important for 2021. SEMrush found visual content to be a key part of the best performing posts. Videos are especially useful for evoking an emotional response. Posts that don’t contain a video get 92% less traffic compared to posts with at least one video
- User-generated content is the new word of mouth
User-generated content (UGC) can be videos, reviews, social media posts basically any content that the user publishes about a brand and it is proven to outperform brand generated content.
Utilizing UGC does not only add a social media feed to your website. Instead, it can be a creative brand communications strategy.
As UGC brings much value to the company, it should never be taken for granted. Rewarding the customer’s efforts can mean UGC with higher quality, and raised customer satisfaction a bonus
- eCommerce keeps growing
The pandemic has increased the demand for eCommerce. According to Global Web Index, 49% of all internet users plan to shop online more frequently once the pandemic is over.
We predict that 2021 will be the year of B2B eCommerce as companies in all industries are switching to the new normal and remote working – it’s only natural that B2B buying will evolve too.
- Social Media Stories are the new FOMO
Since social media stories disappear after a set period of time, this is a great opportunity for marketers to make good use of FOMO (fear of missing out). The benefits of using social media stories include:
- Increased traffic to your web page
- Opportunity to reach younger audiences increased brand awareness
- Constant engagement with followers
- Cost-effectiveness
You can also use the following to make your stories more interactive and exciting:
- Use polls within Instagram Stories
- Add links to your Social Media Stories
- Add location tags
- Add mentions for other brands and your fans
- Give live video a try when creating Stories
