Experts have predicted these top 10 trends that are most likely going to appear in 2021 in light of how Coronavirus has impacted us this past year.
- Audiences will be more socially conscious – consumers are now more aware of global issues, and how brands tackle them.
- Digital disinformation will be tackled – there were 101 million mentions of disinformation leading to June 2020.
- Social media giants aka Twitter, Facebook and Instagram will adapt to the new normal – they will dominate conversations, as their size allow them to adapt quicker.
- Old-school marketing will be the new “new” – this relates to the use of podcasts. More and more people are making use of podcasts to feel connected to their interests.
- The line between social media and gaming will blur, meaning approximately 32% more people will identify as a gamer on social media.
- Conversational marketing will drive sales; you will be able to connect to your audiences through real conversations.
- Nostalgia marketing will engage your audience; nostalgia mentions increased 88% during lockdown.
- Messaging will become more memetic, on average 55% of people aged between 13 – 34 years old send meme every week.
- Coronavirus content will focus on the 4 Cs – 78% of consumers want brands to help them in their daily lives. The 4 Cs are Community, Cleanliness, Contactless and Compassion.
- Remixing brand content is the new user-generated content and is on the rise for 2021.
- If you are looking for a social media team dedicated to creating content, providing research and keep your brand top of mind to your consumers call Lion Marketing today!
