One of the many effects of the current state of our world is the streamlining of teams. We have the opportunity to be nimble and productive with fewer team members and smaller budgets.
Here are our five tips to save you time generating content:
- Reduce, Reuse, Recycle
Sometimes your best content is the content you already have. Take a look at your existing library of content to see if you can repurpose a blog or social media post. Focus on improving and promoting the content that is already valuable to your audience. Blog posts often provide a basis for a new e-book, white paper, or checklist. Or segment this content into targeted blogs and lead nurturing emails. Take a little time to edit and improve your existing content, and you can have a brand spanking new post in no time.
- Dictate Your Content
Download a voice recording app and start dictating your ideas and thoughts. Speaking engages different parts of your brain as opposed to writing and can ignite new levels of creativity.
- Ask Colleagues and Friends
Collaboration is key. Call or message a colleague who you can discuss your ideas with. Their thoughts, feedback, and questions will help you clarify what you want your content to look like and may even give you completely new ideas.
- Create a Stockpile of Ideas
Start slowly “getting ahead” now. Don’t wait for a deadline to force you to be creative. Keep a notebook or a spreadsheet for ideas, and whenever one comes to you, write it down before you forget.
- Map Out Your Ideas
When everything is in a mess and you can’t figure out your next steps, take a minute to draw up a mind map. By breaking your topic down into bite-sized, easily digestible pieces, you can re-organize your thoughts and create a roadmap to move forward.
If you don’t have the resources to create your own content, our dedicated team at Lion Marketing can create engaging content for your business.
