Your brand blog will be the place that your loyal customers come to visit for all things brand related. Make sure you have adequate and valid information available, but also keep your blog upbeat.
- Give your blog a direction. Decide on the certain topics you will tackle, think of what your audience will want to know.
- Know your market. It is important to know your audience, you need to know how much they are willing to read. Keep it simple. Put yourself in the shoes of the customer.
- Have a strategy! Review some products, vlog the odd thing here and there. This is 2019 after all. Make full use of the technology you have available to you! Remember to post often and stay relevant to the trends.
- Drive traffic to your blog with competitions and “read more” articles from your social media platforms.
- Tag. Tag. Tag. Tag brands and people to stay on top of the game!
