Stay on top of your game at all times with social media! Visually pleasing content attracts audiences, videos do exactly that and encourage engagement!
With social media, the aim is to gain engagement. People love to watch videos online. Videos catch the attention of at least 12% of the total page audience!
Ensure that your videos are topical and relevant to the here and now. A good idea is to somehow involve food, fashion and beauty, pets, DIY and funny content.
The shorter the video, the better. People are likely to watch something that is not too time consuming. Make sure to get your message across as quickly as possible.
Make sure there is enough text introducing the video, not too much though. People prefer to not read a long story if they just want to watch the video. A good rule to go by is roughly 84 characters.
