New technologies are constantly forcing the digital marketing landscape to change. As such, new trends, techniques and tools are introduced, allowing businesses to better cater to the needs of consumers online and offline. In saying that, below are three trends that every company needs to incorporate in their marketing campaigns in 2020.
- SEO Structured Data
According to Jumpshot, a marketing analytics firm, 49% of Google searches resulted in no clicks in the first quarter of 2019 which means that almost half of these searches are lost, missing the chance of gaining traffic.
Google have been prioritizing rich ‘visual search’ snippets across all their platforms allowing visitors to get all the information they are looking for a lot faster and assists them deciding on the right website to click through, right from the top results.
This effort by Google will drive more informed click-through and will decrease bounce rates dramatically. The technical implementation of these rich snippets is a big part of what is called structured data which is expected to become the top focus of SEO talks in 2020.
- Video Is The New King Of Content
Videos and livestreaming were popularized by Facebook and YouTube, and these will only get bigger. A study by HubSpot revealed that roughly half of users want more video content from businesses they support.
YouTube is the second-biggest search engine. So, if you don’t use videos for content marketing, you are just losing sales opportunities.
The best way to maximize engagement is to use videos across social media platforms. Video content also has to be valuable and relevant, tailor made for your audience.
Just like search and display ads, you can control the targeting of your video ads. Make sure the platform matches your business and the search intent of the user.
- Social Media: Going Beyond Likes And Shares
Social media platforms have expanded their functions, allowing users to shop, form groups, play games and watch events in real time.
Facebook and Instagram allows users to shop on the platform itself. From marketplaces to shoppable posts, businesses no longer have to wonder how they can integrate their online stores with their social media profiles.
Social media also makes it easier for you to perform social listening through online communities. Although measurement tools remain helpful, niche online groups provide more accurate insight into your ideal customer’s current concerns, needs and wants. Therefore, allowing you to optimize your brand communication strategy accordingly.
These trends show that digital marketing is continually growing and becoming more advanced in providing a better digital experience for users. Therefore, brands are encouraged to grow and adapt to the latest marketing strategies along with the evolution of the digital age.
Contact Lion Marketing for expert guidance, that help you stay ahead of the curve and meet the different needs of your audience across digital touch points.
