2017 PACKAGING TRENDS
Think the world of packaging isn’t very exciting? Wrong! At Lion Marketing, one of our favourite things to do is to design packaging that will make your products stand out from the crowd and look better than the other guys’.
With this being said, you want to stay ahead of the curve when it comes to packaging and we thought we would let you in on a few packaging design trends for 2017.
First, as with most things, less is more. This year, simple and neat design that communicates effectively will be just the key. The last thing you want is for people in store to walk right by your products because your packages are too complex or busy.
To make your packaging, and any marketing material for that matter, unique, embrace a unique or custom font. You don’t want your brand to look like everyone else’s, right?
Patterns are big right now! Not your granny’s old wallpaper or floral dress pattern, but simple, elegant patterns. Now, to tie all your products together, consider repeating a similar pattern on all packaging in your product range.
We love colour! Depending on your product, we say go for colour! Do your research into colour psychology, see what will work for your products and then use it in a tasteful way. At Lion Marketing, our specialist packaging designers have extensive knowledge and experience in this area.
Want to make your packaging look its best and stand out from the crowd? Consider die cutting! This method gives custom shapes or cutouts for a striking effect.
Fortunately, considering the environment has become more than just a design trend, but a packaging essential! Use biodegradable materials sourced from sustainable suppliers to make sure your packaging doesn’t damage the earth!
These are just a few packaging trends we’re predicting for 2017. At the end of the day, the point is to outshine the rest and for your products to find their way into the trollies of your customers. Interested? Give us a call on 011 453 4297.
